Exploring the Moderating Effect of Price on the Relationship Between Intention and Use of Voice Assistants
2026
Comité Científico
International Conference on Recent Innovations in…
HUE, VIETNAM
12/05/2026 - 13/05/2026
Resumen:
This study aimed to identify the moderating effect of price on the relationship between
usage intention and the actual use of voice assistants. A quantitative approach was adopted, with a
correlati…
